Relevant partnerships are essential when targeting a specific youth subculture. We partnered with notable figures in the skateboarding community to augment our understanding of youth skateboarders and their preferences.
Practices for Meaningful Collaboration:
Collaboration with Mentors & Instructors. To better communicate with our students, we selected mentors, instructors, and guests with comparable life experiences to serve as credible and approachable role models.
Collaboration with Institutions.We held our program at the New School/Parsons School of Design, and worked with the university’s faculty and students to expose our students to the experience of higher education in a state of the art setting.